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The University of Edinburgh

The University of Edinburgh | College of Medicine and Veterinary Medicine |
Deanery of Molecular, Genetic and Population Health Sciences | Usher Institute

Centre for Population Health Sciences

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Photo of Amanda Amos

Professor Amanda Amos

Professor of Health Promotion

Tel: 0131 650 3236
Fax: (0131) 650 6909


Teaching Responsibilities

  • Health Promotion teaching in Years 1 and 3 of the medical curriculum.
  • Health Promotion teaching in the MPH.
  • PhD students researching different aspects of health promotion eg children's experiences of smoking in the home; young smokers' sources of cigarettes, smoking and social networks people; influence of the tobacco industry at the European level.

Research Interests

My main area of research is smoking and tobacco control. This focuses on a broad range of smoking issues at the individual, community and societal level, including:

  • the influence of the tobacco industry and the media on smoking- editorial and advertising messages, marketing of tobacco to young people and women in UK and Europe.
  • young people - smoking uptake, dependence and cessation in the mid-to-late teens; transitions and smoking; smoking and gender; sources of cigarettes; perceptions of media smoking images.
  • adults - smoking and disadvantage; cessation services; smoking and gender; smoking and ethnicity.
  • evaluation of tobacco control initiatives - interventions to reduce children's exposure to secondhand smoke in the home; incentives to increase cessation in disadvantaged smokers; the Scottish and English legislation on smoking in public places, cessation initiatives with young people; networking and capacity building on women and tobacco in Europe.

Current Research Involvement

  • DISPLAY- Determining the Impact of Smoking Point of Sale Legislation Among Youth Study (with Stirling and St Andrew's Universities). NIHR.
  • SILNE- Tackling Socioeconomic Inequalities in Smoking (with Erasmus University and several other European universities). EU Health FP7.
  • MCLASS- Muslim Communities Learning About Second-hand Smoke (with York and Leeds Universities) MRC/NPRI.
  • REFRESH Smokefree Homes Research Project (led by ASH Scotland with University of Aberdeen) Big Lottery Fund.
  • An Evaluation to Assess the Effectiveness of 'Quit 4 U' (with ScotCen and University of Aberdeen). NHS Health Scotland.

Other Responsibilities/Activities

  • Associate Editor for Prevention of the journal Tobacco Control
  • Member of the European Board of the International Network of Women Against Tobacco (INWAT)
  • Member of the Scottish Ministerial Working Group on Tobacco Control
  • Scottish Government Tobacco Control Strategy Short-Life Working Group
  • Member of the Board of the International Union Against TB and Lung Disease (The Union)

Further Information

Work History

Previous Appointments
1980-1982 Scientific Officer; MRC Clinical and Population Cytogenetics Unit, Western General Hospital, Edinburgh
1983-1985 Senior Scientific Officer, Department of Community Medicine and Health Education, Hampstead Health Authority, London
Appointed to University of Edinburgh
1985 Lecturer in Health Promotion, Public Health Sciences
1992 Senior Lecturer in Health Promotion, Public Health Sciences
2003 Reader in Health Promotion, Public Health Sciences
2006 Professor of Health Promotion, Public Health Sciences


1976 BA (Hons) in Natural Science (Genetics) 2.1, University of Cambridge
1983 PhD in Genetics, University of Cambridge
1983 MSc in Community Medicine, University of Edinburgh

Selected grants

  • Protecting young children in disadvantaged households from secondhand smoke: identifying barriers and levers to creating smokefree homes. (Edinburgh and Lothians Health Foundation, 2013-2014) Amanda Amos, Neneh Rowa-Dewar, Colin Lumsdaine
  • Harm reduction and smoking: smokers’ understandings and experiences. (Cancer Research UK Tobacco Advisory Group, 2013-2014) Amos A, Rooke C, Cunningham-Burley S
  • Tobacco access and use among disadvantaged young smokers in Scotland. (Scottish School of Public Health Research, 2012-2012) Bauld L (CI University of Stirling)
  • Determining the Impact of Smoking Point of Sale Legislation Among Youth (DISPLAY) Study. (NIHR, 2012-2017) Haw S et al (CI University of Stirling)
  • MCLASS- Muslim Communities Learning About Second-hand Smoke. (MRC/NPRI, 2012-2014) Siddiqi K et al (CI Amos A)
  • Mothers Learning About Second-hand Smoke: MLASS feasibility study. (CRUK, 2011-2013) Siddiqi (CI University of York)
  • Tackling socioeconomic inequalities in smoking: learning from natural experiments by time trend analyses and cross-national comparisons. (European Commission FP7 Health, 2011-2014) Kunst A et al (CI Erasmus University, Amsterdam)
  • Tobacco control, inequalities in health and action at the local level in england (Department of Health (via Public Health research Consortium), 2010-2011) Amos A, Platt S, Hill S, Bauld L, Robinson J
  • Smokefree Homes Research Project (Big Lottery Fund, 2010-2013) ASH Scotland, Semple S, Turner S, Amos A, Ritchie D (CI ASH Scotland)
  • An Evaluation to Assess the Effectiveness of 'Quit 4 U' (with ScotCen and University of Aberdeen). Health Scotland, 2009-12, £135,000. (NHS Health Scotland, 2009-2012) Martin C, Amos A et al. (CI ScotCen)
  • The Use of Tobacco by Under 18's. (CEnTSA, 2009-2009) Amos A, Robinson J
  • A Review of Young People and Smoking in England. (Department of Health, 2008-2009) Amos A, Hastings G
  • Evaluation of the Scottish smoke-free legislation - a gender-based analysis. (NHS Health Scotland, 2008-2008) Amos A, Ritchie D, Robinson J, Cunningham-Burley S, Martin C
  • A Review of Young People and Smoking in England. (Department of Health, 2008-2009) Amos A, hastings G
  • Women and Second-hand Smoke in Europe. (European Commission, 2007-2008) Amos A.
  • Impact of smokefree legislation in England on individuals and communities: qualitative longitudinal study (Department of Health, 2007-2008) Platt S, Amos A, Godfrey C, Martin C, Ritchie D, White M Further info
  • A Qualitative Study of Children and Second-hand Smoke Exposure in the Home. (CSO HSRC, 2006-2009) Amos A, Cunningham-Burley S, Rowa-Dewar N
  • Promoting smoking cessation in Bangladeshi and Pakistani male adults: pilot randomised controlled trial. (NPRI/MRC, 2006-2008) Sheikh A, Aveyard P, Amos A , Bhopal R, Prescott R J, Shackley P, Gill P, Bedi R
  • Assessing the Cumulative Impact of Alcohol Marketing Communications on Youth Drinking. (NPRI/MRC, 2006-2010) Hastings G, Eadie D, Amos A, Harris F, Taylor A, Corbett J Haw S (CI ISM Stirling University)
  • Qualitative Study of Smoking in the Home. (NHS Health Scotland, 2006-2007) Amos A, Ritchie D, Cunningham-Burley S, Martin C
  • Rehabilitation after myocardial infarction: experiences and perspectives of people who do not use cardiac support services and resources (The University of Edinburgh College of Medicine and Veterinary Medicine Studentship, 2005-2008) Angela Jackson. Supervisors: Gregory, S; McKinstry, B; Amos, A.
  • Between two worlds: a qualitative exploration of language and cultural barriers in diabetes consultations involving South Asian patients. (Studentship). (Chief Scientist Office, 2005-2008) Lawton J, Amos A. Further info
  • Qualitative study of changes in smoking (and drinking) behaviour following implementation of the prohibition of smoking in enclosed public places. (NHS Health Scotland, 2005-2007) Martin C, Amos A & Ritchie D (CI Scotcen)
  • The Use of Tobacco and Related Substances by Ethnic Minorities: the Development of a Culturally Valid Measure. (PATH/ASH Scotland, 2003-2004) Bhopal R, Hunt S, Amos A, Hanna L
  • Evaluation of the PATH Support Fund on Smoking Cessation Services for Pregnant Women and People Facing Inequalities. (PATH/ASH Scotland, 2003-2006) Jones L, Macaskill S, Amos A (CI Scotcen)
  • Evaluation of a national programme of smoking cessation initiatives for young people. (NHS Health scotland, 2002-2006) Platt S, Amos A, Parry O, Gnich W, Jones L, Bitel M
  • An exploration of smoking behaviour, dependence and attitudes towards cessation in the mid to late teens. (CSO HSRC, 2001-2002) Amos A, Haw S, McNeill A
  • Gender Differences in Smoking in Young People. (Europe Against Cancer, 2001-2002) Lambert M et al (CI Flemish Institute for Health Promotion)
  • Developing effective and sustainable health promotion practice in primary care: lhccs and new smoking cessation services. (CSO HSRC, 2001-2004) Amos A, Parry O, Techer L
  • Images of smoking in youth magazines. (Europe Against Cancer/Department of Health, London, 1999-2000) Amos A, Hastings G
  • Smoking and disadvantage- an exploration of social, psychological and behavioural factors associated with smoking among disadvantaged smokers. (CSO HSRC, 1999-2001) Amos A, Parry O
  • Women's magazines and tobacco in Europe. (European Union DGV, 1996-2000) Amos A
  • The social and cultural impact of the New Genetics. (ESRC, 1994-1997) Cunningham-Burley S, Amos A
  • Smoking in transition - a prospective study of young people of school leaving age. (SOHHD, 1994-1997) Amos A, Cunningham-Burley S


Link to Edinburgh Research Explorer for full publications list

Selected publications

  • van der Sluijs, W, Haseen, F, Miller, M, Macgregor, A, Sharp, C, Amos, A, Best, C, Stead, M, Eadie, D, Pearce, J, Frank, J, Haw, S (2016) 'It looks like an adult sweetie shop': point-of-sale tobacco display exposure and brand awareness in Scottish secondary school students. Nicotine & Tobacco Research, 1-29 Link
  • Best, C, van der Sluijs, W, Haseen, F, Eadie, D, Stead, M, MacKintosh, AM, Pearce, J, Tisch, C, MacGregor, A, Amos, A, Miller, M, Frank, J, Haw, S (2016) Does exposure to cigarette brands increase the likelihood of adolescent e-cigarette use? A cross-sectional study. BMJ Open, Vol. 6, Issue 2, 1-9 Link
  • Haw, S, Amos, A Eadie, D, Frank, J, MacDonald, L, MacGregor, A, Miller, M,Pearce, J, Sharp, C, Tish, C, van der Sluijs, W. (2014) Determining the impact of smoking point of sale legislation among youth (Display) study: a protocol for an evaluation of public health policy. BMC Public Health,14 :251 Link
  • Ainsworth H, Shah S, Ahmed F, Amos A, Cameron I, Fairhurst C, Kind R, Mir G, Parrott S, Sheikh A, Torgerson D, Thomson H, Siddiqi K. Muslim communities learning about second-hand smoke (MCLASS): study protocol for a pilot cluster randomised controlled trial. Trials 2013; 14:295
  • McNeill A, Amos A, McEwen A, Ferguson J, Croghan E (2012) Developing the evidence base for addressing inequalities and smoking in the United Kingdom. Addiction, 107, S2, 1-7.
  • Shaw A, Ritchie D, O’Donnell R, Amos A, Mills LM, Semple SE, Turner SW, Wilson IS (2013) Creating smoke-free homes for children. Nursing Times, 109, 28-30.
  • Wilson IS, Ritchie D, Amos A, Shaw A, O’Donnell R, Mills LM, Semple SE, Turner SW (2013) ‘I’m not doing this for me’: Mothers’ accounts of creating smoke-free homes. Health Education Research, 28, 165-78.
  • Rooke C, Amos A. News media representations of electronic cigarettes: an analysis of newspaper coverage in the UK and Scotland. Tobacco Control, published online first: 24 July 2013, doi:10.1136/tobaccocontrol-2013-051043 DOI Link Link
  • Rooke C, Amos A, Highet G, Hargreaves K. (2013) Smoking spaces and practices in pubs, bars and clubs: Young adults and the English smokefree legislation. Health & Place 19: 108-115 DOI Link Link
  • Hiscock R, Bauld L, Amos A, Platt S (2012) Smoking and socioeconomic status in England: the rise of the never smoker and the disadvantaged smoker. Journal of Public Health, 34, 390-396.
  • Mills LM, Semple SE, Wilson IS, MacCalman L, Amos A, Ritchie D, O’Donnell R, Shaw A, Turner SW (2012) Factors influencing exposure to secondhand smoke in pre-school children living with smoking mothers. Nicotine and Tobacco Research. 14, 1435-1444.
  • Wilson IS, Semple SE, Mills LM, Ritchie D, Shaw A, O’Donnell R, Bonella P, Turner SW, Amos A (2012) REFRESH: Reducing Families' Exposure to Secondhand Smoke in the Home - a feasibility study. Tobacco Control DOI Link Link
  • McEwen A, Hackshaw L, Jones L, Laverty L, Amos A, Robinson J (2012) Evaluation of a programme to increase referrals to stop-smoking services using Children's Centres and smoke-free families schemes. Addiction, 107, S2, 8-17
  • Jackson A M, McKinstry B, Gregory S, Amos A (2012) A qualitative study exploring the reasons for non-participation in cardiac rehabilitation and coronary heart disease self-help groups, and the experience of rehabilitation without these resources. Primary Health Care Research and Development, 13, 30-41.
  • Hiscock R, Bauld L, Amos A, Fidler J A, Munafò M (2012) Socioeconomic status and smoking: a review. Annals of the New York Academy of Sciences, 1248, 107-123.
  • Amos A, Greaves L, Nichter M, Bloch M (2012) Women and tobacco: A call for including gender in tobacco control research, policy and practice. Tobacco Control, 21, 236-243.
  • Robinson J, Ritchie D, Amos A, Martin C, Greaves L, Cunningham-Burley S (2011) Volunteered, negotiated, enforced: family politics and the regulation of home smoking. Sociology of Health and Illness, 33, 66-80.
  • Highet G, Ritchie D, Platt S, Amos A, Hargreaves K, Martin C, White M (2011) The re-shaping of the life-world: male British Bangladeshi smokers and the English smoke-free legislation. Ethnicity and Health, 1-15.
  • Begh R, Aveyard P, Upton P, Bhopal RS, White M, Amos A, Prescott R, Bedi R, Barton P, Fletcher M, Gill P, Zaidi Q and Sheikh A. Promoting smoking cessation in Pakistani and Bangladeshi men in the UK: pilot cluster randomised controlled trial of trained community outreach workers. Trials 2011; 12: 197. Link
  • Begh R, Aveyard P, Upton P, Bhopal R, White M, Amos A, et al. Experiences of outreach workers in promoting smoking cessation to Bangladeshi and Pakistani men: longitudinal qualitative evaluation. BMC Public Health 2011;11(1):452. Link
  • Ritchie D, Amos A, Martin C (2010) Public places after smoke-free-a qualitative exploration of the changes in smoking behaviour. Health and Place, 16, 461-469.
  • Robinson J, Ritchie D, Amos A, Martin C, Greaves L, Cunningham-Burley S (2010) 'Waiting until they got home'- Gender, smoking and tobacco exposure in households in Scotland. Social Science and Medicine, 71, 884-890.
  • Robinson J, Amos A (2010) A qualitative study of young people’s sources of cigarettes and attempts to circumvent underage sales laws. Addiction, 105, 1835-43.
  • Ritchie D, Amos A, Martin C (2010) 'But it just has that sort of feel about it, a leper'- stigma, smoke-free legislation and public health. Nicotine and Tobacco Research, 12, 622–629.
  • Tamvakas I, Amos A (2010) These things don’t happen in Greece’: a qualitative study of Greek young people’s attitudes to smoking, secondhand smoke and the smokefree legislation. Health Education Research, 25, 955-64.
  • Hargreaves K, Amos A, Highet G, Martin C, Platt S, Ritchie D, White M. The social context of change in tobacco consumption following the introduction of 'smokefree' England legislation: a qualitative, longitudinal study. Social Science & Medicine 2010; 71: 459-66.
  • Borland T, Amos A (2009) An exploratory study of the impact of raising the age of cigarette purchase on young smokers in Scotland. Public Health; 123: 673-679.
  • Begh R A, Aveyard P, Upton P, Bhopal R S, White M, Amos A, Prescott R J, Bedi R, Barton P, Fletcher M, Gill P, Zaidi Q, Sheikh A (2009) Promoting smoking cessation in Bangladeshi and Pakistani male adults: Design of a pilot cluster randomised controlled trial of trained community smoking cessation workers . Trials, 10, 71.
  • Ritchie D, Amos A, Phillips R, Cunningham-Burley, Martin C (2009) Action to achieve smoke-free homes- an exploration of experts' views. BMC Public Health, 9, 112-120.
  • Richardson L, Hemsing N, Greaves L, Assanand S, Allen P, McCullough L, Bauld L, Humphries K, Amos A (2009) Review: Preventing Smoking in Young People: A Systematic Review of the Impact of Access Interventions. International Journal of Environmental Research and Public Health, 6, 1485-1514.
  • Fowkes F J I, Stewart M C W, Fowkes G R, Amos A, Price J F (2008) Scottish smoke-free legislation and trends in smoking cessation. Addiction, 103, 1888-1895.
  • Amos A. Sanchez s, Skar M, White P (2008) Exposing the Evidence- Women and Secondhand Smoke in Europe. Brussels, INWAT/ENSP.
  • Gnich W, Sheehy C, Amos A, Bitel M, Platt S (2088) A Scotland-wide pilot programme of smoking cessation services for young people: process and outcome evaluation. Addiction, 103: 1866-1874.
  • Amos A, Bostock Y (2007) Young people, smoking and gender- a qualitative exploration. Health Education Research, 22, 770-781.
  • Davies R, Wakefield M, Amos A, Gupta P (2007) The Hitchhiker's Guide to Tobacco Control: A Global Assessment of Harms, Remedies, and Controversies. Annual Review of Public Health, 28, 171-194.
  • Phillips R, Amos A, Ritchie D, Cunningham-Burley S, Martin C (2007) 'Not in front of the children': A qualitative study of smoking in the home after the Scottish Smoke-free Legislation. British Medical Journal, 335:553, doi:10.1136/bmj.39301.497593.55
  • Haw SJ, Gruer L, Amos A, Currie C, Fischbacher C, Fong GT, Hastings G, Malam S, Pell J, Scott C, Semple S (2006) Legislation on smoking in enclosed public places in Scotland: how will we evaluate the impact? Journal of Public Health, 28, 24-30.
  • Amos A, Wiltshire S, Haw S, McNeill A. (2006) Ambivalence and uncertainty: experiences of and attitudes towards addiction and smoking cessation in the mid-to-late teens. Health Education Research, 21, 181-191
  • Wiltshire S, Amos A, Haw S, McNeill A (2005). Image, context and transition: smoking in mid-to-late adolescence. Journal of Adolescence, 28, 603-617.
  • Bhopal R, Vettini A, Hunt S, Wiebe S, Hanna L, Amos A. Review of prevalence data and evaluation of methods for cross-cultural adaptation of UK surveys on tobacco and alcohol in ethnic minority groups: a challenge for epidemiology. BMJ 2004;328: 76-80
  • Amos A, Wiltshire S, Bostock Y, Haw S, McNeill A. "You can't go without a need it for your hash"- a qualitative exploration of smoking, cannabis and young people. Addiction 2004;99, 77-81
  • Griesbach D, Amos A, Currie C (2003). Adolescent smoking and family structure in Europe. Social Science and Medicine, 56, 41-52.
  • MacFadyen L, Amos A, Hastings G, Parkes E. 'They look like my kind of people'- perceptions of smoking images in youth magazines. Social Science and Medicine 2003;56: 491-499
  • Bancroft A, Wiltshire S, Parry O, Amos A. "It's like an addiction first thing....afterwards it's like a habit": daily smoking behaviour among people living in areas of deprivation. Social Science & Medicine 2003;56: 1261-1267
  • Wiltshire S, Bancroft A, Parry O, Amos A. 'I came back here and started smoking again': perceptions and experiences of quitting among disadvantaged smokers. Health Education Research 2003;18: 292-303
  • Platt S, Amos A, Gnich W, Parry O (2002) Smoking policies. In: J. Mackenbach and M Bakker (eds) Reducing inequalities in Health: a European Perspective. Routledge: London, pages 125-143.
  • Wiltshire S, Bancroft A, Amos A, Parry O. 'They're doing people a service' - a qualitative study of smoking, smuggling and social deprivation. British Medical Journal 2001;323: 203-7.
  • Bell R, Pavis S, Amos A and Cunningham-Burley S (1999) Continuities and changes: teenage smoking and occupational transition. Journal of Adolescence, 22, 683-694.
  • McKie L, Gaunt-Richardson P, Barlow J and Amos A (1999) Addressing smoking and health among women living on low income I. Dean's Community Club: a mental health project. Health Education Journal, 58, 311-320.
  • Barlow J, Gaunt-Richardson P, Amos A and McKie L (1999) Addressing smoking and health among women living on low income II. TAPS Tiree: a dance and drama group for rural community development. Health Education Journal, 58, 321-328.
  • Amos A, Gaunt-Richardson P, McKie L and Barlow J (1999) Addressing smoking and health among women living on low income III. Ayr Barnardo's Homelessness Service and Dundee Women's Aid. Health Education Journal, 58, 329-340.
  • Gaunt-Richardson P, Amos A, Howie G, McKie L and Moore M (1999) Women, Low Income and Smoking- Breaking Down the Barriers. Edinburgh, ASH Scotland/ HEBS.
  • Bell R, Pavis S, Cunningham-Burley S, Amos A (1998) Young men's use of cannabis: exploring changes in meaning and context over time. Drugs: Education, Prevention and Policy, 5, 141-155.
  • Kerr A, Cunningham-Burley S, and Amos A (1998) Eugenics and the new genetics in Britain: examining contemporary professionals' accounts. Science, Technology and Human Values, 23, 175-198.
  • Kerr A, Cunningham-Burley S and Amos A (1998) Drawing the line: an analysis of lay people's discussions about the new genetics. Public Understanding of Science, 7, 113-133.
  • Amos A, Bostock C, Bostock Y (1998) Women's magazines and tobacco in Europe. Lancet, 352, 786-787.
  • Pavis S, Cunningham-Burley S and Amos A (1998) Health related behavioural change in context: young people in transition. Social Science and Medicine, 47, 1407-1418.
  • Amos A, Currie C, Gray D and Elton R (1998) Perceptions of fashion images from youth magazines- does a cigarette make a difference? Health Education Research, 13, 491-501.
  • Kerr E A, Cunningham-Burley S and Amos A (1997) The new genetics: professional's discursive boundaries. Sociological Review, 45, 279-303.
  • Kerr A, Cunningham-Burley S and Amos A (1997) The new genetics and health: mobilizing lay expertise. Public Understanding of Science, 7, 41-60.
  • Michell L and Amos A (1997) Girls, pecking order and smoking. Social Science and Medicine 44, 1861-1869.
  • Amos A, Gray D and Currie C (1997) Healthy or druggy? Self-image, ideal image and smoking behaviour among young people. Social Science and Medicine, 45, 847-858.
  • Pavis S, Cunningham-Burley S and Amos A (1997) Alcohol consumption and young people: exploring meaning and social context. Health Education Research, 12, 311-322.
  • Gray D, Amos A and Currie C (1997) Decoding the image: consumption, young people, magazines and smoking. An exploration of theoretical and methodological issues. Health Education Research, 12 505-517.

Last modified: Tuesday, 08-Mar-2016 16:17:21 BST

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